This year the Hazipatika.com was making the now already traditional “Hospital of the Year” award seventh time. Our PR agency was responsible for media communication tasks of the event again.
Accompanied by active media attention came to the giving away ceremony of the “Hospital of the Year 2011.” in the assembly hall of MTA. According to more than 25.000 votes registrated on Hazipatika.com the winner of the honorific title is the Hospital of Bács Kiskun Megye, repeating its last year success. On the scale of the voting the Internet users could score the medical institutions from 1 to 5 points in five categories. Within the categories besides the “doctor-professional”, the “environment and cleanness” was there as an important factor.
The growing popularity of initiation is reflected by the fact that the total points of last year’s winner would not be enough to get into the first 150 hospital time. Also the sign of the popularity is that the 2011 leaders were 10% better than the winners of 2010.
As the pr-partner of Sanoma Budapest Zrt, it was our agency’s task to provide the worthy media attention of the event. As the result of our work the leading Hungarian press-, radio-, television-, and online media were present and the report got big publicity in the regional ones as well.
We happily publish the list of the winners here:
• Bács-Kiskun Megyei Kórház, Kecskemét (1. prize): HOSPITAL OF THE YEAR 2011.
• DEOEC Idegsebészeti Klinika, Debrecen (divided 2. prize)
• Pándy Kálmán Megyei Kórház, Gyula (divided 2. prize)
• Almási Balogh Pál Kórház Egészségügyi és Szolgáltató Nonprofit Kft, Ózd (3. prize)
23 January 2012
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