Services - Issue management

Strategy and consistency

Handling the topics of general interest, information providing and opinion-shaping of one group or the whole of the society is one of the most challenging tasks in a life of a pr-agency. In handling the topics connected to issue management, it is not enough only to simply use pr and marketing tools. Bad timing, or the lack or excess of messages can easily mislead the clients. Issue management requires strategic thinking, where the emphasis is on the rhythm and dynamics of the campaign.

Many things on many levels

The world “issue” means yield, achievement, and topic. In practice, issue management concentrates on topics, where there is not one clear solution, but still are the subject of serious public interest. The key here is in the management of issues, because a good management in many cases can bring income for the organization which is in the middle of interest. With other worlds if we stay consistent in front of the public with logical reasoning, even if we are in a disadvantageous position, we can benefit from the situation, with positive improvement of the image and gaining economical advantages as well. For a pr-agency, issue management is a strategic game where the player can only reach the success by consciously and consequently selecting the steps to be taken.

Besides, not thinking dogmatically is also an important element of practicing issue management. The chosen communication strategy and the effectiveness of our actions should be monitored, and if it is necessary, we have to be able to make alterations.

Our Services

  • Reputation management

    Reputation risk as a hazard – easy to damage, hard to recover. more»

  • Issue management

    Handling topics of general interests, our agency observes the efficiency of opinion shaping information providing with the help of the constant monitoring of a well-founded communication strategy.  more»

  • Online pr, online marketing

    Only to exist in the virtual space is not enough. Lot of companies have the knowledge concerning the creating of websites, but making a website and paying attention to the rapidly changing demands of search-optimization and online marketing at the same time, that is one challenge not many companies can answer.  more»

  • Media communication

    Besides constant media monitoring and analysis tasks, the back-office services of Ferling PR prepare clients through its theoretical and practical trainings, to be up-to-date and able to respond to challenges of the media environment.  more»

  • Production

    One of the oldest services we provide, the designing of appropriate promotional tools, text writing and actual production, which processes have been perfected by now.  more»

  • Advertisement

    Advertisements are only worth investing in, if these investments of our clients return in the future. more»

  • Social media management

    Internet is a channel that changes constantly, it shows a different face every day. To keep up with the changes of today’s world, we either have to adapt in due time, or we have to be able to control these changes.  more»

Ferling PR Tanácsadó és Szolgáltató Kft.
7621 Pécs, Mária u. 8.
1031 Budapest, Záhony utca 7. Graphisoft Park
Tel: +36 (72) 512-370
Fax: +36 (72) 512-378
E-mail: info@ferling.hu

Tax number: 11018661-2-02
Court of registration: Baranya Megyei Bíróság
Company registration no.: Cg 02-09-063200

Projekt neve: Technológia fejlesztés a Ferling PR Kft-nél
Kedvezményezett neve címe: Ferling PR Tanácsadó és Szolgáltató Kft.7621 Pécs, Mária u. 8.
Az Európai Unió és a Magyar Állam által nyújtott támogatás összege: 1.215.001 Ft

A projekt az Európai Unió támogatásával, az
Európai Regionális Fejlesztési Alap
társfinanszírozásával valósul meg.